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Commission tables 7 Brew drive-thru proposal over neon/internal-lighting concerns in historic district
Summary
A proposal for a 7 Brew drive-thru at Kaiser and Williams avenues was tabled after commissioners said the brand's internally illuminated and neon-style signage likely conflicts with historic-district rules; applicants were asked to pursue alternative lighting or seek a city council exception.
The Natchitoches Historic District Commission tabled a proposal by W and W Land Investments and 7 Brew Drive-Thru Coffee for new construction at the Kaiser/Williams corner after commissioners raised multiple concerns about internal lighting and neon-style signage that the commission said are prohibited by district guidance.
Representatives described the brand as a drive-thru-only concept with two service lines and a single-lane pass-through, and said company operations would target opening the site within the year. The applicant said the design uses a distinctive blue illuminated logo as part of corporate branding and that the sign would remain lit around the clock; final DOTD (Department of Transportation and Development) access approvals for entrances were pending.
Commissioners cited the commission's signage guidance, which they read into the record: "No illuminated sign may be constructed or erected within the district without our express approval... Internally illuminated signs are not permitted. Neon signs are not permitted and flashing signs are not permitted." They told the applicant that neon and exposed-bulb internal lighting that appears as neon is inconsistent with the district and that corporate branding will need to be adapted for this site or the company should seek a formal exception from the City Council.
The commission suggested alternatives including backlighting, concealed uplighting or mounting treatments that avoid exposed neon tubing; they also suggested presenting evening photographs that show the illumination's effect on nearby residences. The commission voted to table the application and asked the applicant to work with corporate representatives and return with lighting alternatives or documentation of any requested exceptions.
