Council approves unified sign standards for Estrella Falls and Goodyear Civic Square
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Summary
Council approved a comprehensive sign package (CSP) merging existing Estrella Falls and GSQ sign standards; the package aligns design themes, allows GSQ users to use future freeway pylon signs, and preserves existing signage at Market at Estrella Falls and GSQ Civic Square.
Goodyear — The City Council on June 9 approved a comprehensive sign package that merges two previously approved sign packages covering Estrella Falls and the Goodyear Civic Square (GSQ) areas, creating a single set of design standards for roughly 330 acres of commercial and mixed-use development.
Jimmy Carreon, assistant planner, explained the proposal would merge the Estrella Falls CSP and the GSQ CSP, resolve overlapping standards, and apply the GSQ design palette and materials east of Bullard Wash so new development presents a cohesive visual identity. “This new CSP will merge 2 existing CSPs within this area,” Carreon said, describing the sites and the history of previous PADs and CSP approvals.
The consolidated package does not change the number or height of freeway pylon signs previously authorized. It updates the design of two yet-to-be-built pylons so their visual treatment matches the GSQ design and allows users located within the GSQ Regional Center to advertise on the future pylons; previously, those users were outside the bounds for pylon advertising.
Council members asked practical questions about digital displays, hours and maintenance. Council Member Hampton asked whether digital screen hours would match existing approved pylons; staff replied that the proposal does not change previously approved hours and that maintenance obligations fall to the sign user, who would be required to bring signage into conformance after notification.
Vice Mayor Campbell asked whether the zoning ordinance permits digital elements; Katie Wilkin, Development Services Director, confirmed the zoning ordinance allows digital components but the GSQ CSP does not currently plan a large-scale digital installation. “The zoning ordinance does allow digital components anywhere in this the, city of Goodyear,” Wilkin said.
Why it matters: The consolidated CSP is intended to streamline staff review, reduce conflicts between separate sign standards as the area develops and support consistent wayfinding and branding for GSQ and the surrounding regional center.
No members of the public spoke against the package; one speaker card from Charlie Gibson indicated support but he declined to speak. The council voted 7-0 to approve the Estrella Falls and GSQ Comprehensive Sign Package dated April 2025, subject to stipulations.
Discussion vs. decision: Staff presented background and design changes (discussion); the council took a formal vote to approve the CSP (decision). No design changes to existing Market at Estrella Falls or GSQ Civic Square signs were required by the approval.