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Port Richey CRA approves branding and wayfinding contract with KMA; staff to phase implementation
Summary
The Port Richey CRA board approved a contract with Kirsten Martin Associates (KMA) to develop a city branding and wayfinding plan. The board authorized the chair to execute the agreement and discussed phasing construction costs over time; the meeting recorded a voice vote and the motion carried.
The Port Richey Community Redevelopment Agency on the record approved a contract with Kirsten Martin Associates Inc. (KMA) to design a citywide branding and wayfinding plan and authorized the board chair to execute the agreement.
Staff told the board the procurement process drew nine responses, four firms were interviewed, and KMA was selected for its local experience and proposed approach, which includes a GIS layer to track signage. The selected contract covers planning and design work; staff said construction and installation costs would be additional and could be phased after the design is complete.
Board members asked about likely construction costs and funding sources. Staff said design work in the contract is a separate line item (staff cited a planning/design fee on the order of "around 40"—the minutes do not show a final design fee in the meeting transcript) and that construction could range significantly depending on the number and type of signs (examples discussed included digital entry signs, pole banners, street pole elements and downtown signage). Staff noted New Port Richey’s downtown sign was cited as an example that cost about $850,000, and that digital signs could range substantially in price.
A motion to approve the contract and authorize the chair to execute the agreement was made on the floor; the board conducted a voice vote and the chair announced the motion carried. The meeting record shows multiple board members voting "aye." The agreement with KMA will move forward to design workshops; staff said the city will retain ownership of the final plan and may bid construction separately when ready.
No specific construction contract or construction funding was approved at the meeting; implementation will be phased and require subsequent budgeting and procurement.
