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Committee approves pilot to allow alcohol sales at Loomis Park beach concession, bifurcates advertising question

3776982 · June 11, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The committee recommended a pilot to permit regulated alcohol sales at a single beach zone (Loomis Park) under an amended concession with Boucher Brothers, with a 25% city revenue share and a $10,000-per-year contribution to the Bandshell; discussion of advertising (umbrellas, kiosks) was deferred for further design review.

The Finance and Economic Resiliency Committee recommended that the City Commission approve an amendment to the city's concession agreement with Boucher Brothers Miami Beach LLC to allow regulated alcohol sales at a single pilot beach location (Loomis Park, roughly 20th–46th streets), subject to a 25% city revenue share and a one-year pilot review. The concessionaire also pledged a $10,000-per-year public benefit contribution to the Bandshell under the amendment.

Committee members sharply debated whether to allow commercial advertising on beach umbrellas and concession structures. Several…

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