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City unveils 'Central Coast Zoo' name; council stresses Charles Paddock legacy amid public concern
Summary
Atascadero officials announced the zoo's new marketing name — Central Coast Zoo — while reaffirming that the Charles Paddock Plaza and statue remain in place. Some residents voiced concern at the community forum about outreach and perceived loss of the Paddock legacy; staff said outreach was conducted and the plaza naming will be preserved.
City Manager J. Lewis told the council the zoo will be referred to as the "Central Coast Zoo" going forward, and staff displayed new signage and a logo as part of an accreditation and marketing effort. Lewis said the plaza and the Charles Paddock statue remain on site and the plaza will continue to be named "Charles Paddock Plaza," with interpretive materials preserving his story.
Lewis said the new name was tested with stakeholders and was unveiled during the zoo’s 70th birthday ice cream safari event,…
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