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Main Street Waterloo reports volunteer growth, $149 million private investment and plans to expand downtown programming
Summary
Main Street Waterloo told the City Council it supports more than 200 businesses, reported a 90% increase in fundraising in 2024, recruited 121 new volunteers and highlighted $149 million in private investment in the district since 1996.
Jessica, staff member, Main Street Waterloo, gave the City Council an annual update on downtown revitalization and Main Street Waterloo’s work to support businesses, preserve historic buildings and increase community engagement.
Main Street Waterloo said it is a volunteer-driven nonprofit with two full-time staff members and has been accredited since 1996 under the Main Street America model. "This is your Downtown Waterloo," Jessica said, summarizing the organization’s outreach goal to make residents and business owners feel connected to downtown’s growth.
The organization reported supporting more than 200 businesses and over 100 property owners. Within a…
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