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Tourism Advisory Committee presents annual report; bed tax funding and marketing-management tradeoffs highlighted
Summary
At the June 10, 2025 Prescott City Council study session, the Tourism Advisory Committee (TAC) presented its annual report, reviewed bed-tax-funded programs and grants, and urged discussion about balancing destination marketing with destination management as the city plans future spending and a summer financial workshop.
At a Prescott City Council study session on June 10, 2025, members of the Tourism Advisory Committee presented their annual report, reviewed how transient-occupancy (bed) tax dollars are used, and discussed funding tradeoffs between marketing and destination management.
The presentation was given by Dennis Gallagher (committee member) with comments from Margo Christiansen, chair of the Tourism Advisory Committee, and Matt Broussard, vice chair. John Heine, the city’s community outreach director, introduced the committee members to council. “The tourism advisory committee was formed on August 29, 2017 … It acts in an advisory capacity only,” Gallagher said, describing the committee’s role and a five-year strategic plan the committee uses to guide…
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