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Athletics director proposes paid signage at school facilities to raise revenue; trustees caution against overuse
Summary
Burlington High School athletic director Eric Sulik proposed expanding the district’s sponsorship guide to allow businesses to buy advertising signs on athletic and campus facilities. Board members supported the idea’s fundraising potential but cautioned against visual clutter and recommended careful design and pricing.
Burlington High School athletic director Eric Sulik proposed extending the district’s sponsorship guide to permit paid signage on school grounds as a way to raise revenue for activities and athletics.
Sulik described locations and examples — 4-by-8 signs on the back of the grandstand at the Lynch Complex, the press box, concession stands, team rooms and fencing — and said vendor Burley Signs quoted $275 to fabricate a 4-by-8 sign. He described…
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