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Montgomery EDC approves $30,000 partnership with Viewpoint production for national marketing
Summary
The Montgomery Economic Development Corporation authorized a partnership with Viewpoint, a production company affiliated with actor Dennis Quaid, approving a project budget allocation up to $30,000 to produce promotional segments that will be distributed nationally and licensed to the city for one year.
The Montgomery Economic Development Corporation voted to approve a partnership agreement with Viewpoint Production Studios and authorized a project budget allocation not to exceed $30,000.
The partnership will bring a Viewpoint production team to Montgomery to film multiple segments — short educational pieces and a high-end commercial — that the town can use for one year while Viewpoint distributes the pieces through national outlets. Sarah Countryman, who presented the proposal, said the company’s reach includes public television and major national platforms and cited a reported potential reach of about 67,000,000 viewers.
The project package described in the packet includes three film segments (two short educational segments and one one-minute commercial) and an email/video campaign to targeted households. Countryman said the production team requested local hosts and historical site access, and that the city would gain use rights to the finished videos for one year. The production’s base travel/production fee was described in the packet as roughly $24,000 and total project costs were described as a little over $30,000.
The board discussed funding sources and the approvals needed from City Council. The EDC vote authorized execution of the partnership and named the EDC’s designated signatory to finalize the agreement; the council will need to approve the budget allocation at a subsequent meeting. The motion carried after the board moved, seconded and voted in favor.
Supporters on the board framed the partnership as a rare marketing opportunity to increase Montgomery’s visibility to higher-income households and to help attract development and visitors. Countryman said the segments could be repurposed into shorter “reel”-style clips for social media and email promotion. No board member presented a formal amendment to the agreement during the meeting.
Next steps described on the record: staff will prepare the contract for city council review and, if approved by council, the production team would schedule filming and coordinate local site visits and on-camera interviews.
The board approved the partnership at the May 20 meeting and directed staff to take the contract forward for the council’s approval.
