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Rockin' on Main draws estimated 12,000, vendor participation surges; communications director urges dedicated event fund
Summary
Town communications director reported an estimated 12,000 attendees and more than 60 vendors at Rockin' on Main, highlighted sponsorship growth, towing and traffic problems during setup and asked council to consider a non-reverting fund to preserve sponsorship dollars for the event.
Cheryl, the town communications director, told the Speedway Town Council on June 9 that Rockin' on Main drew an estimated 12,000 guests this year and more than 60 vendors, marking multi-year growth that organizers say boosted business for Main Street establishments.
Cheryl said vendor participation grew from about 12 in 2022 to more than 60 in 2025 and that the town…
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