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Selma BID extends social media contract with AdVine for three months amid concerns over scope and performance
Summary
After extended discussion of performance metrics, content strategy and governance, the Selma BID advisory board voted to extend its contract with marketing firm AdVine for three months and directed staff to set clearer deliverables, reporting and regular check-ins.
The Selma Business Improvement District advisory board voted to extend its professional services agreement with social media contractor AdVine for three months after lengthy discussion about performance metrics, content strategy and expectations.
AdVine representative Lane presented early performance figures and described rapid growth on the BID platforms since the firm began work: "The number of views are 14000% increase. The number of reach, 9000% increase. Content interaction, 7000% increase. Link clicks, 450%." Lane said the firm has featured 11 different businesses and 10 event posts over the past three weeks and that he would coordinate…
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