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Hayward Lakes Visitors & Convention Bureau reports strong website engagement, launches summer promotions
Summary
The Hayward Lakes Visitors & Convention Bureau reported year‑over‑year website growth, high mobile traffic and several summer marketing promotions and contests aimed at improving visitor tracking and email lists.
The Hayward Lakes Visitors & Convention Bureau told Sawyer County officials at the committee meeting that website engagement is up year‑over‑year and that the bureau will run multiple summer promotions to collect visitor information and expand its email list.
A bureau representative reported 10,279 engaged sessions on the website and said 77.4% of visitors access the site via mobile devices. The representative said the bureau updated its site to be mobile‑friendly and added features such as a “call now” button on member listings to help convert visitors into customers.
The bureau said its summer staffing began Memorial Day weekend with three temporary staff through June and two temporary staff through the rest of summer in addition to two year‑round staff. The bureau and the Hayward Area Chamber of Commerce are running a summer contest (June–August) to win a large stuffed bear and $100 in chamber bucks and will ask entrants for city and state only to help target marketing.
The bureau also described an annual vacation guide cover photo contest with a $500 prize and a “win a day of fishing” giveaway with professional fisherman Chad Grigsby; winners receive an overnight stay at the Holiday Inn Express. The bureau representative said state economic‑impact numbers are under embargo until the next day but indicated Sawyer County’s tourism impact was positive despite a difficult winter.
No committee action or vote was recorded on the bureau’s update.
