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Explore Asheville reports steep tourism decline after Helene but says marketing and grants are aiding recovery
Summary
Explore Asheville reported lodging sales down 26% year‑over‑year through April and lodging demand down 7%, and outlined marketing investments and $2.1 million in grants distributed from the Always Asheville Fund to support small businesses.
Vic Eiseley, president and CEO of Explore Asheville, said tourism remains central to the county’s economy and that the organization is working to accelerate recovery for local businesses.
Eiseley said visitors historically contributed nearly $3 billion in direct spending to the area and supported about 29,000 jobs; he said lodging sales from July 2024 through April 2025 are down 26% year‑over‑year and lodging demand is…
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