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Wildwood planning commission studies electronic message centers, consultant urges strict brightness, timing limits
Summary
City planning staff and a signage consultant presented electronic message center (EMC) design options and recommended limits — including a 0.3 foot‑candle nighttime illumination cap, automatic dimming and potential time curfews — as the commission weighs whether to permit such signs and which entities should be allowed to use them.
Wildwood planning staff and an industry consultant laid out technical standards and policy options June 25 as the Planning and Zoning Commission continued a work session on electronic message centers, or EMCs, saying strict limits and automation are key if the city allows them.
The presentation walked commissioners through how EMC brightness is measured, why daytime and nighttime settings must differ, and which uses the city might permit. The department said the city, an economic development committee of the city council and the consultant have been working in parallel; the committee advised restricting EMCs to entities with taxing authority such as municipal governments, school districts and fire districts.
Consultant Randy Birkhead (lighting consultant, Reed & Birkhead Lighting Design) described two…
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