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Commission advances Celebrate Wildwood event planning, seeks more sponsors and approves Route 66 commemoration steps

3716547 · June 6, 2025
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Summary

Commissioners reviewed parade logistics, sponsorship outreach and vendor recruitment for Celebrate Wildwood, set modest fundraising targets, and approved three Route 66 commemoration items including banners, a polo sleeve logo and hosting the Route 66 Association of Missouri at the event.

The Wildwood Parks and Recreation Commission received a broad update on Celebrate Wildwood logistics, sponsorships, vendor recruitment and parade planning and approved three Route 66 commemoration actions to generate interest ahead of 2026.

Parade and vendor logistics: staff reported 18 parade participants so far and roughly 23 vendor/booth commitments, down from about 29 at the same point last year. The commission discussed outreach to new local businesses and higher-touch solicitation (follow-up phone calls and personal visits) to convert on-the-fence sponsors. Staff said sponsorship revenue stood at about $15,600 on the event thermometer and that the fundraising goal is $35,000. Vendor booth…

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