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Board approves $6,000, 16-week communication audit; outreach to use website, social media and focus groups
Summary
The board approved a $6,000 communication audit to run 16 weeks; the contractor will handle survey distribution and focus-group recruitment with district staff limiting direct involvement in outreach to preserve independence.
The Oxford Area Board of School Directors voted to proceed with a 16-week communications audit at a cost of $6,000, to assess district outreach and stakeholder engagement.
Board members asked who would be included in surveys and focus groups. Administration said the contracted firm will distribute surveys through channels where the district has contact information and will advertise opportunities via the district website and social media; staff said the district will not directly send the contractor—s survey list to preserve independence, and that focus groups will be drawn from survey respondents to form representative groups.
Why it matters: the audit is intended to identify strengths and gaps in district communications and to recommend improvements for reaching parents, staff and community stakeholders.
Next steps: the district will publish information on how stakeholders can participate and the contractor will begin survey work and recruit focus-group participants during the 16-week engagement.
