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Regional tourism director: visitors, hotel rooms and promotional work fuel local economy
Summary
Cheryl Wagner, Rockbridge Regional Tourism director, briefed council on visitor economy numbers and marketing work: the region supports about 2,000 jobs, the visitor guide just published, and digital tools and PR placements are being used to attract visitors.
Cheryl Wagner, director of Rockbridge Regional Tourism, presented an update on visitor economy activity, marketing and strategic planning for Lexington and the surrounding region.
Wagner said the tourism office compiles and promotes regional assets — leisure travel, meetings, sports tourism and outdoor adventure — and that Virginia Tourism Corporation data for 2023 (covering the three jurisdictions) shows tourism supports roughly 2,000 jobs. She summarized local hospitality statistics the region…
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