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Noble merchants present NABA plan; committee asks for merchant signups as city, county funding options discussed

3680082 · June 4, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

A group of Noble Road business owners outlined a merchants association plan—Noble Area Business Association (NABA)—and a budget proposal; council and staff encouraged merchant commitment, discussed ARPA and city Community Investment Fund support, and asked organizers to return with a pared-down budget and signed merchant commitments.

Four Noble Road business owners and an executive director presented a merchants association plan for the Noble commercial corridor on June 4, proposing a branded Noble Area Business Association ("NABA"), a multi-year marketing and beautification program and an initial budget that would blend grants, city support and merchant dues.

The presenters — Antoinette Mohammed (Salon Productions), Danica Caldwell (Mommy’s Bakery / Mommy Q’s Kitchen), Melka Vincent (Love Light Infant Club) and Jacqueline River (Exclusive Touch), with Myra Orenstein serving as executive director — outlined an initial two-year implementation plan with startup costs, branding, website, a mural and district promotions. “We are redefining Noble as NABA,” the group said in the presentation materials.

Key details presented to the committee included a proposed start-up budget of roughly $470,000 over two…

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