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Planning committee forwards 86‑acre ‘Madison Hills’ event venue proposal after broad agency review
Summary
A proposal for a seasonal walk‑through light show and multi‑use event venue on roughly 86.5 acres was advanced to the Planning Commission; staff and agency representatives signaled that traffic, entrance design, emergency services, parking, restroom provision and neighbor impacts must be addressed before a public hearing.
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An exploratory application for an event venue on three parcels totaling about 86.476 acres was advanced to the Madison County Planning Commission after a lengthy presentation by applicant Molly Wilshire and questions from planning staff, VDOT, health officials and community members.
Wilshire described a seasonal, walk‑through holiday light show and accompanying vendor marketplace to be sited on the property; she said the proposed trail is roughly three‑quarters of a mile and that the venue could accommodate up to 840 parking spaces on the site. “The average guest experience is about 45 minutes,” Wilshire said, and she described vendor stalls, an open air 60‑by‑100 building for performances or shelter, porta‑john restroom service for events and potential solar canopies over parking.
Agency staff raised multiple technical items that must be resolved before the Planning Commission public hearing. VDOT stressed that the proposal likely requires a commercial entrance and possibly turn lanes and that the applicant must submit an entrance plan showing stopping‑sight distance in plan and profile. A VDOT representative said the applicant should provide engineered entrance documentation and that staff would issue a letter if sight‑distance and other standards are met.
Public‑safety planning was another focus. County emergency‑management staff and the sheriff’s office were referenced as necessary participants in advance planning. Wilshire discussed hiring EMS‑trained personnel for events and said she would work with county emergency management; she also proposed an 85‑foot clearing on site that could serve as an emergency helicopter landing area if needed.
Health‑department staff noted the site will need an appropriate restroom strategy; Wilshire and staff discussed using large porta‑john fleets and contracted cleaning rather than installing a permanent septic field given seasonal use. Wilshire said food vendors would be separately permitted and required to meet state health requirements.
Neighbors raised concerns in public comment about traffic, light and noise impacts, and whether the site’s rural roads—County routes 634 and 722—can absorb weekend event traffic. A nearby landowner asked the committee to pause the request for additional work and documentation before any referral; committee members and staff instead recommended the applicant complete preliminary engineering and agency coordination and then proceed to the Planning Commission.
The committee voted to forward the application to the Planning Commission with direction that the applicant coordinate with VDOT on entrance design, with the county health department on restroom and food‑service plans, and with county emergency management on on‑site public‑safety staffing and response plans.

