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Creators describe Kickstarter, social media and conventions as primary channels for audience-building
Summary
On a Missoula Community Access Television program, creators described strategies for crowdfunding, social-media outreach and conventions: have a substantial portion of the project finished before launching and use incremental updates and rewards to re-engage backers.
Panelists at a Missoula Community Access Television session detailed practical tactics for creators using crowdfunding and social media to finance and market comic projects.
Speakers recommended entering a Kickstarter campaign only when a substantial portion of the book is complete. “We do in Kickstarter, I found that, like, half of the book pretty much done,” one presenter said, recommending creators avoid launching from a concept alone.
They outlined a typical crowdfunding rhythm: an initial surge of pledges, a mid-campaign lull and a final push. Tactics to maintain momentum included staged reveals (sketches, extra goals), limited-edition rewards and targeted outreach on Facebook, Twitter and niche forums. One speaker noted they had sold seven shirts at $75 each through a recent clothing collaboration and described multiple successful Kickstarter-funded books that led to publisher interest after conventions.
Panelists also recommended using conventions to sell directly and to network with editors and collaborators. For online discovery they suggested regular content, polite social engagement, and avoiding constant solicitations to followers.
