Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
City council hears plan to sell facility naming rights; Sportsman Solutions outlines local-first sponsorship strategy
Summary
At the June 3 Killeen City Council meeting Sportsman Solutions described how it values and markets naming-rights and sponsorship packages for Killeen parks. The firm said it will prioritize local businesses, use marketing tools it purchases, and that some early opportunities already generated local interest.
KILLEEN, Texas — At a June 3 meeting of the Killeen City Council, a consultant hired to market naming rights and other sponsorships for city parks gave a detailed explanation of how sponsorship values were set and how the company intends to recruit sponsors.
The presentation by Ryan Patrick, vice president of Sportsman Solutions, reviewed recent projects the firm has sold elsewhere and explained the firm’s process for valuing assets and reaching prospects. Assistant City Manager Wilson introduced the presentation and Parks staff attended to answer council questions.
Sportsman Solutions said it seeks to prioritize local partners and tailors packages to the size and use of each facility. “It is our our best intention to look local first in the community,” Patrick told the council, adding the firm builds prospect lists with paid tools and outreach. He described a marketing…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
