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Sunrise golf course posts mixed spring revenues; manager presses youth programs and sponsorships
Summary
Sunrise golf manager reported May revenues beating last year but falling short of aggressive targets; staff highlighted First Tee and PGA Junior League efforts and sought clearer expense line items for budgeting.
Roger Gallatin, Sunrise golf course manager, told the Madison City Park Board that May revenues exceeded 2024 receipts but fell short of ambitious 2025 targets; he said improved online booking and promotions are increasing rounds and that youth programming could expand play and community engagement.
"In May... between green fees, cart fees, food and bev, we did $47,000," Gallatin said, noting the month beat 2024 by about $2,000 but remained below his target. He said May weather cost the course revenue, but early June showed improvement with month-to-date totals above his target.
Gallatin said he is working to produce a golf-specific profit-and-loss statement to better align appropriation line items with course needs; he told the board he found the current appropriations lacked golf-specific lines such as credit card fees. "I'm really gonna drill down into our expense line items and our appropriation stuff," he said.
On programming, Gallatin reported strong interest in First Tee youth instruction and an anticipated 40–50 participants for an upcoming session. He recommended registering through the First Tee national portal to access subsidized fees. He also described plans to pilot a PGA Junior League team if local interest and travel logistics permit.
Gallatin discussed promotions including online booking through GolfNow and barter-based radio promotions to draw players from nearby markets. He also said sponsorship sales for hole signs were active with two prospects and a one-year sponsorship price of $1,200.
Board members asked for expense reporting to compare revenue against costs; Gallatin agreed to produce a more detailed P&L. No formal budget votes or policy changes were made.
Gallatin said the course is tracking rounds closely as the key volume metric; his target remains approximately 18,000 rounds for the year. He also noted concessions have been run tightly using prior inventory to limit food costs.
No formal actions were taken; staff were asked to provide more-detailed expense reporting at a future meeting.
