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Machesney Park committee approves fiscal 2025–26 marketing plan, cites $50,000 budget
Summary
The Village of Machesney Park Administration & Finance Committee approved Resolution 30‑R‑25 on June 2, adopting a two‑pronged marketing plan to promote local dining and shopping year‑round with a holiday advertising push; staff said the village budget for the effort is $50,000.
The Village of Machesney Park Administration & Finance Committee on June 2 approved Resolution 30‑R‑25, the fiscal 2025–26 marketing plan to promote local dining and shopping.
Management Analyst Kevin Slaughter told the committee the plan is a two‑pronged approach: year‑round social and digital media content and a traditional advertising push during the holiday shopping season. "Last year, the village board directed staff to pursue a…
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