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Machesney Park committee approves fiscal 2025–26 marketing plan, cites $50,000 budget
Summary
The Village of Machesney Park Administration & Finance Committee approved Resolution 30‑R‑25 on June 2, adopting a two‑pronged marketing plan to promote local dining and shopping year‑round with a holiday advertising push; staff said the village budget for the effort is $50,000.
The Village of Machesney Park Administration & Finance Committee on June 2 approved Resolution 30‑R‑25, the fiscal 2025–26 marketing plan to promote local dining and shopping.
Management Analyst Kevin Slaughter told the committee the plan is a two‑pronged approach: year‑round social and digital media content and a traditional advertising push during the holiday shopping season. "Last year, the village board directed staff to pursue a holiday marketing campaign with WIFR, Grey Media, to advertise shopping and dining options in Machesney Park," Slaughter said, and staff described the proposed budget for the more robust year‑round strategy as $50,000.
Slaughter outlined Part 1 as an in‑house social and digital media strategy including content creation and geographically targeted ads on platforms such as Facebook, Instagram, TikTok, YouTube and LinkedIn, with the exception of summer videography or photography that staff said could be contracted out. Part 2 would use TV and billboard ads limited to the holiday season — roughly a six‑week period in November and December — directing traffic to "Shop 1703." "It's important to note that traditional advertisements are significantly more expensive than in house social media marketing, so this campaign ... would be limited to the holiday shopping season," Slaughter said. He added staff will seek multiple proposals for the holiday portion to ensure competitive pricing.
Trustee Vitale moved to approve Resolution 30‑R‑25 and Trustee Sims seconded. After Slaughter's report there was no additional discussion; the committee chair called the vote and all trustees present voiced "aye," and the motion carried.
There were no public comments on the item and the committee immediately moved to adjournment.
