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Terrell hires Brand Era for marketing, council seeks stronger day-to-day resident communications
Summary
The council approved a recommendation to contract with Brand Era for marketing and public relations; council members emphasized the contract should include routine communications (service updates, bilingual materials, meeting recaps) and community engagement like focus groups and town halls.
The Terrell City Council on June 3 approved staff's recommendation to contract with Brand Era (appearing in the meeting as "Brand Era"/"Brandera") to provide marketing and public relations services after a city RFQ process.
Senior policy analyst Amara Mata told council the city received 10 responses to the RFQ and identified six qualified firms; Brand Era was the staff-recommended selection after interviews. The firm will provide a range of services including website analysis, community outreach,…
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