Vendor Placer AI demonstrates location-data tools to Fairview board, shows July 3 event spike

Chase, a senior account executive at Placer AI, told the Fairview board during a vendor presentation that the company’s location‑analytics platform can map visitor patterns, traffic routes and trade areas to help cities with grant writing, retail recruitment and infrastructure decisions.

Placer’s demonstration focused on geofencing — drawing a perimeter on a map to count devices that enter a place — and on how that data can be used in grants and planning. ‘‘We observe the longitude and latitude of devices. That’s it,’’ Chase said, adding Placer builds a privacy‑first panel and does not collect names or phone numbers. He said Placer’s panel covers about 30,000,000 devices, representing about 8 percent of the U.S. population.

The presentation showed several use cases relevant to Fairview: trade‑area maps that display where visitors to a Walmart or park travel from, vehicle counts and hourly traffic patterns (sourced from INRIX for vehicle volumes), route analyses that show which roads visitors use in and out of a place, and event measurement.…