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Evergreen Park ESD 124 details communications overhaul; new website to launch next month
Summary
Superintendent Jenna Woodland and communications strategist Kyle Noyd told a virtual Evergreen Park ESD 124 presentation that the district is formalizing its communications approach, rolling out a new website next month and streamlining how families receive school and district information.
Superintendent Jenna Woodland and communications strategist Kyle Noyd told a virtual Evergreen Park ESD 124 presentation that the district is formalizing its communications approach, rolling out a new website next month and streamlining how families receive school and district information.
"The purpose of our hashtag we connect series is to make our strategic plan come to life," Superintendent Jenna Woodland said, describing the district's Be Evergreen brand and its role in sharing students' and staff achievements.
The presentation explained why clearer communications matter to parents and staff. Kyle Noyd said school communications "is a plan and systemic management function designed to help improve the programs and services of an organization," adding that the work aims to connect internal and external audiences and make messages timely and easy to understand.
Speakers described several concrete efforts now under way. The district commissioned a communications assessment, produced emergency‑communications resources and set parent expectations for how the district will provide updates during incidents. Woodland said the district and its communications team developed a crisis template and emphasized coordinating with emergency responders and respecting investigative processes when necessary.
Woodland and Noyd also described ongoing day‑to‑day communications: increased use of social media, weekly newsletters and a mailed community newsletter called The Perspective. Woodland said the district has emphasized student voice in its materials and leverages the Be Evergreen hashtag to aggregate posts. "We have almost 2,000 posts with the hashtag Be Evergreen just on Facebook," Woodland said.
The presentation outlined near‑term changes recommended by a parent advisory committee that began meeting this year. One recommendation the district plans to adopt is alternating the school newsletter and the district newsletter on opposite weeks to reduce overlap and improve parent reading rates. The district plans to standardize teacher‑to‑home platforms, using ClassDojo at the elementary level and a separate platform at the middle school (referred to in the presentation as "Kimbo at CMS").
Woodland announced a new district website and refreshed logo tied to a fall update of the strategic plan. Noyd said the new site will be easier to navigate and is scheduled to launch next month.
The presenters said communications work will continue as a standing effort rather than a one‑time project: the district is convening a community task force on facilities and learning environments and will revisit the strategic plan next fall.
No formal board actions or votes were reported during the presentation; the session was informational and described planned operational changes and community engagement steps.
