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Arcadia Live reports busiest year yet; city-supported events draw regional attendees
3613286 · May 28, 2025
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Summary
Arcadia Live reported 78 events in the past year, increased tour bookings and a claim that 24% of concertgoers traveled more than 60 miles; the nonprofit said $25,000 in hotel-occupancy tax funds helped support programming and promoted downtown tourism.
KERRVILLE, Texas — Arcadia Live, the nonprofit that programs events at the downtown Arcadia venue and at 1501 Water Street, presented its annual update Tuesday and reported record activity, expanded tour bookings and continued use of a city community-service agreement funded by hotel-occupancy tax.
Board president Larry Howard…
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