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Committee moves ahead on waterfront park rebranding; seeks temporary banners and mock-ups
Summary
The committee discussed a rebranding contract with KMA, directed staff to produce temporary banners for the park’s waterfront signs and to present mock-ups; members debated a final park name and noted residual centennial funds might help pay for signage.
Port Richey’s centennial committee discussed a rebranding plan for the waterfront park, including a contract in development with KMA and temporary signage while a comprehensive plan is finalized.
Committee members said they expect a contract from a consultant (KMA) to begin branding work. In the interim, members asked staff or volunteers to prepare banner mock-ups to cover or supplement existing waterfront park signs so the public sees a visible brand transition before permanent signage is produced.
Why it matters: The waterfront park is a high-visibility municipal asset; branding decisions and sign replacement carry design and construction cost implications. Members discussed whether centennial residual funds could help underwrite signage costs.
Details and direction - Contract status: Staff reported a contract is being prepared for KMA to proceed with way-finding and brand design work. - Temporary banners: The committee asked staff to prepare mock-ups and to circulate designs for review; members suggested placing temporary banners over the existing Waterfront Park signage with wording such as “Centennial Waterfront Park” until the full plan is executed. - Funding: Members discussed using residual centennial funds to cover part of the sign project; no formal funding allocation was made but staff were asked to estimate costs and return with options.
Naming discussion and next steps Committee members debated naming variations (examples raised included "Centennial Waterfront Park" and shorter forms). Members asked staff to prepare several design mock-ups for the July closeout meeting and to provide cost estimates so the committee or council can decide whether to deploy residual funds toward signage.
Ending Staff will bring mock-ups, estimated costs and the KMA contract progress to the July meeting for a decision on temporary banners and longer-term signage.
