City releases business retention survey: 80% of respondents would locate in Staunton again; workforce shortages top concern

Staunton’s economic development staff told City Council May 22 that a recent business retention survey of 44 local firms shows strong place attachment but persistent workforce and awareness gaps that could limit growth.

The survey findings matter because they give the city targeted evidence about employer needs — workforce skills, communication and awareness of incentives — which staff said they plan to use to shape a strategic plan and proposed changes to the local enterprise zone.

Jessica Blythe, assistant director of economic development, said the survey ran from mid‑February to mid‑April and reached 44 respondents across sectors. Key findings: 80 percent of respondents said they would choose to locate in Staunton again; 79 percent expect steady or increased sales in the coming year; 70 percent report…