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Watson Creative unveils "Oregon's base camp" branding and $100,000 marketing plan for Redmond tourism
Summary
Consultants from Watson Creative and the Redmond Tourism and Lodging Advisory Committee presented a mid-year brand and growth strategy that proposes the tagline "Oregon's base camp," a phased digital campaign and a $100,000 advertising budget aimed at increasing awareness and bookings.
The City of Redmond heard a mid-year report from the Tourism and Lodging Advisory Committee and Watson Creative that lays out a brand platform, creative direction and a phased marketing plan the team said is designed to position Redmond as "Oregon's base camp." Heather Cossaro, communications director for the City of Redmond, introduced the committee and consultants and said the presentation summarizes work that began in June 2024.
Greg Needham, vice president of strategy at Watson Creative, described the discovery process that informed messaging and creative work. Needham summarized the brand platform and read elements of the draft manifesto: "Redmond wasn't built like other cities...A community that built the tracks, bridges and depots for the railroad connecting Central Oregon to the rest of the country...Redmond, Oregon's base camp." He said the positioning and tagline are intended to present Redmond as a hub for regional recreation, culture and history without the crowds and expense of…
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