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Flagstaff runs 'Be Fire Aware' campaign with Arizona Republic insert and ADOT rest‑area signage
Summary
Discover Flagstaff and partners described a wildfire‑awareness campaign that includes a large Arizona Republic insert, ADOT rest‑area signage and local door hangers promoting responsible visitation and evacuation readiness.
Discover Flagstaff staff described a wildfire‑awareness campaign called “Be Fire Aware” that combines paid and earned media, ADOT signage and local outreach to promote responsible visitation and evacuation preparedness.
Why it matters: Wildfire risk is a persistent public‑safety concern in the region. Messaging that reduces risky behavior and improves resident preparation can lower the likelihood of human‑caused ignitions and improve evacuation outcomes.
Marketing staff said an insert in the Arizona Republic was distributed in hard copy (200,000 copies) and digitally (about 200,000 impressions) that includes fire‑awareness messaging. The Arizona Department of Transportation is placing rest‑area signage with
