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Board grants Phoenix Theatres sign variance for Ben Ali Drive location

3547523 · May 20, 2025
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Summary

The Board of Adjustments approved a sign-variance request from Phoenix Theatres (Danville Cinemas 8) to increase wall signage to 230.72 square feet at 101 Ben Ali Drive; staff said the proposed sign is within facade percentage limits and not obtrusive to neighboring signage.

Phoenix Theatres (doing business as Danville Cinemas 8) received approval from the Boyle County Danville Board of Adjustments for a wall-sign variance at 101 Ben Ali Drive.

Planning staff summarized the request: the applicant sought a variance from the Article 4 sign standard to allow a total wall sign area of roughly 230.72 square feet, which staff noted equates to about 8% of the building facade and falls within local facade‑percentage allowances for the highway business district. "It's not a new development, not a new sign," staff said, adding that the proposed sign would not be visually overwhelming compared with adjacent tenants.

A board member moved to grant the variance; the motion carried and the board approved the request. The board did not record an explicit roll-call tally in the hearing transcript.