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Director says occupancy is down while new marketing hires and filming aim to boost Sumner County tourism
Summary
Staff reported a 10–12% drop in occupancy and a small ADR decrease; the tourism office has hired a marketing director (Zach), begun a digital video library and filming program, and is promoting a historic-sites trail and events as primary visitor hooks.
The Sumner County Tourism Board heard that hotel occupancy demand is down about 10–12 percent while average daily rate (ADR) has fallen only marginally, and discussed ongoing marketing efforts including a new director of marketing, a digital video program, and promotion of a historic-sites trail and lake recreation as the county's two primary tourism "hooks."
Staff reported that occupancy — the number of rooms filled — is down about 10–12% year over year while ADR has declined by roughly two…
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