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Committee highlights Cruisers Day for earned media, asks staff to expand outreach
Summary
Members described Cruisers Day as successful public outreach and asked staff to package photos and final debris‑removal numbers for trade and local media; communications staff said she will work with marine operations to distribute materials.
Committee members said Cruisers Day (a recent event honoring local cruising boaters) brought new residents and visitors into contact with the mooring field and could be used as earned media to promote the field year‑round.
Ted Laurel and others described the event as well organized and said it introduced a different audience to mooring‑field benefits. Nicole (staff member responsible for town communications) told the committee she can circulate press materials and suggested trade and boater publications would be receptive to photo‑led, after‑the‑fact items. “I’ll get with Curtis on any final numbers or reports that we have from that company that we can potentially get out there,” Nicole said.
Members asked for a short media kit with images and a 1‑page summary of results from the debris‑removal contractor (total removed, dates, and photos) and suggested sharing with boating/trade outlets and local earned‑media channels. Staff also said neighborhood alerts, the town app (FMB gov) and the weekly newsletter will be used to broaden local reach.
Committee members also agreed it would be useful to resurrect past monthly summary charts and a marketing‑focused vessel‑size breakdown to inform promotion and future event timing.
No formal action was taken; staff agreed to assemble photos, a short summary and final contractor numbers for distribution to trade media and the committee’s circulation list.
