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Visit College Station reports 2024 spending spike, new brand and plans for signature events
Summary
City tourism staff reported hotel occupancy and revenue growth in 2024, a $469 million estimated visitor spend, a new Visit College Station brand, and ongoing strategic planning and convention-center feasibility work.
City tourism staff and the tourism advisory committee updated the City Council May 22 on Visit College Station efforts, reporting growth in hotel metrics for 2024, a new brand book and ongoing strategic planning and convention-center feasibility work.
“From the very beginning, honor and service instilled a sense of humility in Aggies…that spirit has never left us,” Jeremiah Cook, assistant director for tourism, read from the tourism brand book to illustrate the new message the city will use to promote College Station. The office rolled out the new tagline, “Learn why you’ll love it here,” and a brand book the city intends to share with community partners.
Economic indicators: Cook told council that visitor spending in…
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