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Frisco business owner urges council to install wayfinding signage in Frisco Square
Summary
A Frisco Square merchant told the City Council the downtown area needs pedestrian wayfinding signs to better connect residents to shops and spur retail activity; staff previously identified a citywide signage plan but the business owner says a focused Frisco Square approach was delayed.
Steve McKinley, CEO of Urban Value Corner Store, told the Frisco City Council on May 20 that Frisco Square’s retail environment is underperforming despite recent residential growth and asked the council to install pedestrian wayfinding signage in four key locations to connect residents with nearby shops and services.
McKinley said the square was intended to be a “vibrant, pedestrian friendly, mixed use development” but that “in almost the three years since we’ve…
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