Christian County Commissioners declined to fund a proposed marketing spotlight — a 45-minute program and shorter clips produced by the Dennis Quaid show in partnership with Show Me Christian County — and said they will consider creating a marketing budget for 2026 to allow the county to respond to similar opportunities.

Stevie, representing Show Me Christian County, had attended the meeting but commissioners said they had not received sufficient documentation or demonstrable success metrics to justify the expense in the current year. "I would pocket that money and save it for a future opportunity," one commissioner said after reviewing the packet materials.

Commissioners noted the county has no marketing budget for 2025 and expressed interest in seeing more evidence that previous campaigns produced measurable local benefits. The presiding commissioner said he would inform the show's producers the county would not participate in 2025 and thanked the volunteers who had worked on the proposal.

No formal motion to expend funds for the show was approved.