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Suwannee County wins state award for “We Are Suwannee” economic development marketing campaign
Summary
Suwannee County’s economic development marketing campaign “We Are Suwannee” won the Florida Economic Development Council award for Innovation in Marketing; staff presented campaign results including 1.8 million Google video views and higher‑than‑industry click‑through rates.
Suwannee County’s economic development office presented an award the office received from the Florida Economic Development Council for “Innovation in Marketing” for the county’s “We Are Suwannee” advertising campaign.
Economic development staff said the campaign emphasized authentic testimonials from local business owners and community members rather than paid spokespeople. The office reported campaign metrics: a LinkedIn video with about 24,000 views targeted at site selectors and development decision makers; Google video ads with more than 1,800,000 views and a view rate nearly 70% higher than the industry standard; and a paid search click‑through rate about 19% higher than industry benchmarks.
Economic development director (presenter) said the campaign focused on people who invest in and operate businesses in Suwannee County and used short videos and display ads on YouTube, Google and LinkedIn. The board congratulated staff and accepted the presentation; commissioners and staff posed for a photo after the presentation.
Why it matters: The county said the campaign helped position Suwannee County to business prospects, drive targeted engagement with site selectors and support business recruitment efforts.
