Lubbock debates larger parking-garage wall signs after repeated ZBA denials and safety complaints

City planning staff presented a proposed amendment to the Unified Development Code that would allow wall signs on properties whose primary use is structured automobile parking and that are at least 50 feet tall to cover up to 35% of each building facade.

The proposal drew strong public opposition at a joint meeting of the Lubbock City Council and Planning and Zoning Commission on the grounds that the change would reverse prior Zoning Board of Adjustment decisions and expand large, billboard-like advertising on tall parking structures across the city.

The change under discussion would replace the current 20% wall-sign limit with a 35% limit for qualifying parking garages. Supporters of the amendment said it recognizes the distinct characteristics of structured parking; opponents said it would allow off-site advertising and create safety…