Westmont Chamber launches new-business orientation and ambassador program

Kylie Harding of the Westmont Chamber of Commerce and Tourism Bureau outlined a new business integration and orientation program intended to help new businesses connect with village departments, build customer relationships and use chamber marketing channels.

Harding said the package for new businesses includes a village-provided grant that covers a one-year chamber membership, a one-on-one meeting with a chamber representative, introductions to key village contacts (police, fire, park district, library, Westmont special events and community development), ribbon cuttings, press releases and social-media promotion. "When you're a new business to town, one of the things that you are gifted with is a grant from the Village Of Westmont," Harding said.

Why it matters: the Chamber reported 37 new members this year and an 88% retention rate, higher than the industry standard the presenter cited. Harding said about 20% of chamber members have been members for 20 years or longer. The Chamber also introduced a new ambassador program that pairs new members with volunteers for their first year.

Other programming: Harding said the Chamber will produce a podcast featuring member stories, continue frequent networking and marketing efforts and host seasonal events; she announced a Chamber golf outing on June 13 and referenced annual events such as "spring fling" and the winter ball.

Ending: Harding invited attendees to stay after the program to speak with presenters and to contact the Chamber for more information about the new-business orientation and ambassador program.