Committee told to route town-logo materials and social posts through official channels; council report deadline set

Communications staff advised the Miami Lakes Mental Health Task Force that use of the town logo and town-branded social media posts requires formal vetting and approval, and reminded the committee of its upcoming council report deadline.

A communications representative explained the town Instagram and official channels can be used to promote committee events and initiatives but that “anything that has a town logo on it is something that should be vetted by the town.” The staff member said the town’s communications team has limited capacity and that committees should forward materials for scheduling rather than operating independent town-branded accounts.

Committee members asked whether they could wear committee shirts or post about events on personal social media. Staff advised members to consult committee rules and, if needed, to seek legal guidance; staff offered to check with Tom and legal counsel about any restrictions on members appearing on camera wearing committee shirts when a personal business could benefit.

The communications staff advised an approach to web listings: the town will offer a subset of the business-tax-receipt (BTR) list filtered for the Mental Health Task Force to display local services; the committee will not have a standalone uncontrolled Instagram feed because town posts require approval and oversight.

Next steps and deadlines: the task force is scheduled to report to the town council on July 15; the communications staff said the committee should deliver materials for the council report by July 3. Staff offered to share the town communications strategy and to work with the committee on approved posts and an agreed-upon flyer for promotion.

No formal votes were recorded on communications policy during the meeting.