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Mound House reports steady visitation, new outreach and staffing change
Summary
Mound House staff told the advisory board May 22 that visitation and merchandise sales are holding steady through May, marketing (including Valpak mailers) is producing coupon-driven admissions, the lecture series will move toward virtual programming and education coordinator Franklin will leave June 14 for a PhD program.
Mound House staff told the Town of Fort Myers Beach Cultural and Environmental Learning Center advisory board on May 22 that visitation, outreach and merchandise revenue have held steady through the first 21 days of May.
The update came during the monthly staff report delivered by Adam Knight, a Mound House staff member. Knight said, “numbers are holding up pretty well.” He reported merchandise revenue of $8,552.21 for the fiscal year and said the museum has seen increased field-trip visitation and a “pretty drastic increase in followers” on social media tied to ongoing digital marketing through partners such as Expedia and TrueAdvisor.
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