The Oregon Senate passed House Bill 2008 B, which restricts certain targeted advertising and profiling uses of personal data by controllers covered under the Oregon Consumer Privacy Act (OCPA).

Senator Brzezinski, the bill carrier on the floor, said the measure “prohibits controllers … from processing consumers’ personal data for targeting, for advertising, for profiling,” and includes protections aimed at youth (noting a special focus on those under 16). He also described a geographic limit included in the measure that differentiates processing inside versus outside a specified radius (the floor remark referenced “a radius of 1,750 feet” as an example of regulatory distinctions in the bill).

The bill was reported out of the Senate Judiciary Committee on a 6–0 vote and then passed on third reading after a roll call. Senator Brzezinski did not offer additional floor amendments or follow-up directions. The change will apply to controllers defined under OCPA and will require covered entities to adjust data-processing practices in line with the statutory restrictions.

Supporters framed the bill as strengthening consumer protections and youth privacy; the floor record did not contain extended debate or identified amendments. Implementing agencies and regulated entities will need to operationalize the statutory limits through compliance mechanisms and policy updates.