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Council approves advertising agreement with Junior Baseball to fund three North Park scoreboards
Summary
The council authorized a three-year advertising agreement with the New Ulm Junior Baseball Association allowing the group to retain 90% of sponsorship dollars to support funding three replacement scoreboards at North Park, with the city keeping 10%.
The New Ulm City Council on Tuesday approved a proposed advertising agreement with the New Ulm Junior Baseball Association that will allow the association to retain 90% of sponsorship revenues from the North Park scoreboards and the city to retain 10%.
Park and Recreation staff said the association has offered to fund replacement of three aging scoreboards at North Park — one for each of Fields 1, 2 and 3 — with a combined contribution of $21,762.15 (partly from a grant and the remainder from the association). "The proposed agreement would allow New Ulm Junior Baseball to retain 90% of sponsorship dollars and the city to retain 10%. The reasons those percentages were chosen is New Ulm Junior Baseball has offered to fund 3 new scoreboards out at North Park in the amount of $21,762.15," said Mr. Schugel, Park and Rec staff.
The agreement is a three-year term starting Jan. 1, 2026 and expiring Dec. 31, 2028. Park and Rec reported the commission approved the agreement unanimously and the council voted to accept the proposed terms.
Councilors did not seek changes to the revenue split or termination date during the discussion; staff will coordinate agreement execution with the association.
