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Medina County CVB outlines expanded marketing plan and event season; expects big influx for national shooting competition
Summary
The Medina County Convention & Visitors Bureau reported on new marketing partnerships, content co-op with the state, distribution of visitor and kids guides, and expects the August national shooting competition to bring about 700 families to the county during a busy summer of events.
Jody Robbins, representing the Medina County Convention and Visitors Bureau, presented a detailed tourism update to commissioners describing marketing initiatives, partnerships and a busy summer events calendar that she said should substantially increase hotel occupancy.
Robbins said the CVB has engaged in cooperative content production with the State of Ohio tourism program (state co-op), which will supply photography and video assets for both the state’s channels and county marketing. The CVB also reported placing paid placements and editorial content in regional publications and digital outlets including Ohio Magazine, Indianapolis Monthly and the Pittsburgh Post-Gazette to broaden out-of-state awareness.
Robbins highlighted several upcoming and recent events: Market 42’s opening and ribbon cutting; the Medina County Fair; the county-hosted Ohio Book Con at the fairgrounds; and a National Shooting Competition in August that she estimated will bring more than 700 families to the county. She also described a new kids guide and a meeting-planner guide released by the bureau, work with proximity marketing, top-feeder reporting from four major hotels and outreach to regional tour operators. Robbins said the CVB will continue to coordinate with Main Street organizations and the auditor’s office on bed-tax and distribution questions.
Robbins noted staffing updates at the CVB, including a new intern and continued work to track ROI from marketing via hotel feeder reports and Placer.ai data where available. The commissioners received the presentation; no formal action was required.
