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Library trustees push for fewer, higher-quality programs and more book promotion to boost circulation
Summary
Board members said the library should scale back frequent communications and program volume in favor of higher-quality events that promote books and circulation; staff will align program promotion with circulation goals.
Board members discussed a strategic shift in programming and communications aimed at improving circulation and reducing "white noise" from a high volume of simultaneous events.
Steve said staff have observed no clear correlation between sheer program volume and greater circulation. He recommended improving the quality of programs and explicitly promoting books and collections at each event to strengthen circulation outcomes. Staff also reported they have reduced some communications to avoid overwhelming residents and to make messages more targeted and effective.
Trustees agreed that program organizers should emphasize books and library resources in program content and displays, and that the communications team (new city communications staff) should coordinate timing to avoid oversaturation. The board noted the library remains focused on circulation as a core performance metric and that programs should support that objective rather than stand alone.
No formal changes to program policy or budget were approved; staff were directed to integrate book-promotion into program planning and to monitor any circulation impacts from adjusted communications and scheduling.
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