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Visit St. Pete Clearwater board approves largely flat FY‑26 budget with reallocations for elite events and digital media
Summary
The Visit St. Pete Clearwater board approved a fiscal year 2026 budget that the agency described as essentially flat versus FY‑25 while reallocating existing funds to enlarge the elite‑events program, consolidate digital media buying, and retain a robust film incentive program.
The Visit St. Pete Clearwater board approved the organization’s fiscal year 2026 budget during its June 11 meeting, voting to accept a plan officials said is “flat” versus 2025 while shifting existing dollars to new priorities.
The board approved the budget by voice vote after a presentation that outlined limited net changes but several reallocations, including an increase in the elite events program from $2 million to $3 million funded by moving $500,000 from advertising and $500,000 from the film incentive line.
The reallocation was explained by Brian, the board’s meeting chair, who told members the move reflected strategy rather than added spending: "When we fund elite events, we fund those events in two ways. One of those ways is through sponsorships … and then the second way is through…
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