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Communications subcommittee urges proactive outreach, QR-code central hub and regular updates
Summary
The Affordable Housing Trust’s communications subcommittee reported successful town-meeting outreach, promoted a QR-code central hub linking to current materials, and proposed more proactive, funded outreach including social posts and videos.
Abby and other members of the communications subcommittee gave trustees an update on outreach work and recommended a more proactive approach to public communications.
Abby (trust member and communications subcommittee) said the trust’s ads before town meeting were "very visible" and praised the consistency of the new graphics. She described a one-page flyer with a QR code that directs people to the trust’s website and said the subcommittee wants the website to be a single up-to-date hub for materials: "Our thought kind of going forward for the subcommittee was that, we would make sure to keep the stuff fresh ... the QR code ... sends you back to that one place."
Penny Dye asked the subcommittee to consider pushing out quarterly updates more proactively rather than relying on passive posting. Penny said the subcommittee has funding allocated for outreach and urged staff to use those resources for targeted posts and metrics tracking: "I would just like you to consider that request going forward." Trustees discussed producing short videos, highlighting new projects and getting metrics from the town to see which outreach draws traffic.
The subcommittee also suggested collecting quarterly updates from staff to post and promoted interviewing residents (for example, recently housed Wiggles Way residents) for future video clips. Trustees did not take formal action; the report was informational and staff and the subcommittee will return with more specific outreach plans and metrics proposals.
