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Experience Scottsdale presents FY 2025–26 strategic business plan; commission recommends approval
Summary
Experience Scottsdale presented a $22 million fiscal 2025–26 strategic business plan focused on luxury leisure and group travel, new performance metrics and expanded marketing tactics; the Tourism Development Commission recommended the plan for onward review.
Experience Scottsdale presented its strategic business plan for fiscal year 2025–26 on May 20, outlining a roughly $22 million budget, 17 quarterly performance metrics and a marketing strategy focused on luxury leisure and group travel.
The plan, presented by Rachel Sacco, president and CEO of Experience Scottsdale, emphasizes golf, art and culture, resort and wellness offerings, Western heritage and family experiences. Sacco said the budget represents about 45% of visitor-generated bed tax collections plus partner investments and is “in line with what our current budget for this fiscal year is.”
The document also details communication…
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